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Making investing accessible for everyone
2020 - 2021
When I joined The Many, the job was twofold: finish a platform rebuild and complete an unfinished rebrand. The Danish fintech startup was opening up alternative investments to everyday people, from DKK 100 instead of the typical 750k minimum.
I inherited a 75% complete brand identity with almost no handover documentation, while the platform needed a full UX overhaul to meet Danish Financial Supervisory Authority compliance standards for first-time investors.
Without existing user research, I started with stakeholder interviews and built user personas. Working closely with developers was essential given the regulatory complexity, and kept solutions realistic within our timelines.
Brand design execution
On the brand side, I completed the visual identity, designed the website, and produced marketing materials across print and digital. Video content became key, turning complex financial concepts into straightforward stories built around real people making their first investments.
play-circle See brand video here
Impact and key learnings
The platform onboarded thousands of first-time investors, and the brand helped position The Many as approachable but credible in the Danish market
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Copyright © 2009 - 2026 | Dennis B Johansen, designerlab.dk | All rights reserved.
designerlab
home
work
Making investing accessible for everyone
2020 - 2021
When I joined The Many, the job was twofold: finish a platform rebuild and complete an unfinished rebrand. The Danish fintech startup was opening up alternative investments to everyday people, from DKK 100 instead of the typical 750k minimum.
I inherited a 75% complete brand identity with almost no handover documentation, while the platform needed a full UX overhaul to meet Danish Financial Supervisory Authority compliance standards for first-time investors.
Without existing user research, I started with stakeholder interviews and built user personas. Working closely with developers was essential given the regulatory complexity, and kept solutions realistic within our timelines.
Brand design execution
On the brand side, I completed the visual identity, designed the website, and produced marketing materials across print and digital. Video content became key, turning complex financial concepts into straightforward stories built around real people making their first investments.
play-circle See brand video here
Impact and key learnings
The platform onboarded thousands of first-time investors, and the brand helped position The Many as approachable but credible in the Danish market
Prev case
Next case
Copyright © 2009 - 2026 | Dennis B Johansen, designerlab.dk | All rights reserved.
designerlab
home
work
Making investing accessible for everyone
2020 - 2021
When I joined The Many, the job was twofold: finish a platform rebuild and complete an unfinished rebrand. The Danish fintech startup was opening up alternative investments to everyday people, from DKK 100 instead of the typical 750k minimum.
I inherited a 75% complete brand identity with almost no handover documentation, while the platform needed a full UX overhaul to meet Danish Financial Supervisory Authority compliance standards for first-time investors.
Without existing user research, I started with stakeholder interviews and built user personas. Working closely with developers was essential given the regulatory complexity, and kept solutions realistic within our timelines.
Brand design execution
On the brand side, I completed the visual identity, designed the website, and produced marketing materials across print and digital. Video content became key, turning complex financial concepts into straightforward stories built around real people making their first investments.
play-circle See brand video here
Impact and key learnings
The platform onboarded thousands of first-time investors, and the brand helped position The Many as approachable but credible in the Danish market
Prev case
Next case
Copyright © 2009 - 2026 | Dennis B Johansen, designerlab.dk | All rights reserved.